To promote your website, you first must determine what you are promoting then how to do it. That starts with understanding the need for keyword analysis. Since the keyword (which, of course, can be several words strung together) corresponds to what prospective clients may be entering into the Google search box, identifying the word(s) that meet two qualifications is a must. First, there must be a large enough search volume, and secondly, the less competitive terms offer the earliest success possibilities. I use the Google Keyword Suggestion tool the most...it's free and it works. What does everyone else use? Do you use tools like Keyword Spy or WordTracker or Keyword Discovery or something else?
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