As an agent in the industry today, do you overwhelmed with all the coaching company ads and attempts to sell you into their program and/or products?

And do you find yourself confused by which one makes the most sense to actually help you grow your business or transform your life? Or for that matter maybe a coach that will help you stay where you are because that's exactly where you want to be with your business and life?

Me too, and I am a coach and own my own coaching company!  But I still have a coach myself because I'm not one to tell others to do what I'm not doing or willing to do.

So I've been with the same coach now for almost three years and it's come time to move in a new direction.  I was with my coach before her for four years and my coach before that for over 15 years.  I've been in the real estate industry since 1991, so basically have been in the coaching industry for about as long as I've been in real estate.

As I've been searching for who my next coach will be I've discovered there are literally tons of coaches and coaching companies out here. I mean there are sales, life, transformation, skills, fitness, motivational, nutrition, social media coaches and the list could go on and on.

You could literally get lost in the sea of coaches and coaching companies that are available along with the different systems, skill sets, and ways of being, doing, and having what you want out here in this thing called life.

I know if I'm overwhelmed with it, others must be too.  I believe there's enough business in the coaching industry for anyone that wants to be a leader and mentor.   Just like I believe there's enough business for Realtors in any marketplace who want to do what it takes to sell homes.

The question is, how do you choose the one that's right for you?  Funny it's the same question buyers and sellers ask themselves when trying to choose the right Realtor, right?

So to help me, I made a list of some things that came to mind as I'm wading through the waters of all the different coaches to choose the one that's right for what's next for me.

I thought it might be helpful for you if you're looking to hire a coach now or sometime in the future.

Anytime in my opinion is a great time to hire a coach.  In fact the sooner you hire one the faster you'll start to evolve to the next level and begin to accomplish what you're looking to accomplish.

So here are the questions I came up with for myself in finding the right coach:

What does a coach represent in my mind?

Why would I want to hire another coach?

How much am I willing to spend per month or per year on a coach, or multiple coaches if that might be best?

What am I looking to get out of the coaching?

How much am I willing to put into the coaching?  Not money wise but effort wise.

Do I think it's going to be the magic answer, or am I willing to accept that in the end I'm the difference?

What type of coach exactly am I looking for?

Am I looking for a coach to tell me what I want to hear?

A coach that will make me feel all warm and fuzzy about myself and where I'm at in life and business right now?

One to stroke my ego and tell me all the warm fuzzy stuff I want to hear?

Am I looking for a coach that has experience in actually selling homes?

Am I looking for a coach that has an ego or is humble?

Am I looking to be coached by a large coaching company that will assign me to a hired coach?

Am I looking to be coached by a smaller coaching company that does the coaching themselves?

Am I looking for a coach that will call me out, call me on the carpet, and challenge me to the next level?

Am I coachable?

Am I hiring a coach because it sounds good?

Am I hiring a coach because others I know have one?

What exactly is it about having a coach that is even a conversation for me?

How long am I willing to commit to a coach?

Am I willing to trust the coach I choose?

Now to answer these questions for myself, and see where God leads me.  I am praying for his will to be done in my life and trust that he'll connect me with the right people all over the place.  I believe he makes no mistakes and the right people are always sent into our lives at different times for different reasons.

I am thankful beyond belief for the coaches that I've had.  I have been with all three, the huge company that assigned different coaches to me over the years.   The one man operation that did all of his own coaching.  And then finally a smaller organization that has a very select few coaches that I’m with now.

Without the leadership, accountability, teaching, stretching me beyond my limitations, and believing in me as they did I honestly would've been on a completely different path than I am now.  I believe the coaching has not only impacted my life and my business both all of those around me as well.

If you're thinking of hiring a coach for the first time or changing coaches or coming back to be coached after being gone for a while, I hope this is helpful to you in finding your way to the right one.

I may share my answers with you if I think it will be of benefit to you.  I am going to take some time out and away from things for a few days to work on things instead of in things.

It wouldn't be very forthcoming of me if I didn't say that I would love to interview with you for the job of being your coach.  Of course I do!  But more than that, I want you to choose the coach that's best for YOU and I truly hope these questions will lead you there.

If you think I might be the one for you, I am honored.  I have been in the real estate business since 1991 and like I said before, in the coaching industry for about as long.  My team and I sold 152 homes last year and I am still very much active in the business.  Our goal for this year is 160 and I’m excited to be one of the coaches still in the trenches with you.

I have a listing manager, a closing manager, a receptionist, myself and I am the lead generator and team leader and then one outbound sales rep.  I've discovered in most recent years most of the work occurs inbound not outbound thus the reason for more inbound team members than outbound.  At least with the way we have our systems set up it makes more sense to have more inbound than outbound.

I am looking to take on a few agents to coach this year that are committed to taking their business to the next level that I can share everything I've learned along the way with!

If you’re interested in chatting, email me at   And if you’re a coach and you think you could be the right fit for me, please let me know!

“Christy Crouch is the co-founder of You’re The Difference Sales & Life Coaching, co-author of the highly acclaimed real estate objection handler book, Now What Do I Say? a collection of more than 400 answers to over 70 of the most common questions and objections faced in the real estate industry. She has been in the real estate industry since 1991 and is still an active Realtor in Virginia with RE/MAX and leads her team of 4 in selling 100’s of homes a year after year.  Christy has participated in closing thousands of transactions during her career, was inducted in the RE/MAX Hall of Fame for her production, awarded with an excellence award from RE/MAX International for being in the top 10 for the Central Atlantic Region, The Lifetime Achievement Award for production and longevity with RE/MAX.  She recently received the Chairman's Club award from RE/MAX, is in the top 2.3% of her marketplace, the mother of two adoring children who are involved in Soccer, Marching Band, Boy Scouts, and both honor students.  Christy is a runner, cyclist, Spartan racer, and enjoys reading, writing, and spending time with her family in her free time.”  Visit more information at or email

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